The today show featured an interesting segment on branding yourself. It emphasizes the importance of standing out in the crowd.  Especially those people who are looking for employment. In today’s job market, it’s more important than ever to create a way of being remembered.  Be unique and build your own personal brand.  They suggest focusing on your best qualities – become known for one thing that you do well.  It all starts by defining who you are and who you are not.

While this sounds like an interesting concept, it takes time and effort. Most importantly the brand needs to be realistic and believable. Let’s be honest, most people can’t just decide they want to be a rock star, and poof, they morph into Bono status. No, the focus is building an attainable brand. One that accurately represents you and that you can be proud of. I’d be curious to hear your thoughts on this topic… have you built a personal brand? If so, how?