Targeted keyword advertising

Attract customers who are searching for your services

Targeted keyword advertisingKeyword or pay-per-click (PPC) advertising is an effective way to target potential customers who are actively searching for your products or services.  Keyword advertising is a targeted search engine marketing strategy for getting front page listings on Google, Bing, Yahoo, and other search networks.  Appropriate use of this geomarketing tactic can help your business to specifically target regional prospects based on relevant search criteria. To maintain the most cost-effective positions for your pay-per-click keywords and phrases, waveSpawn can help you setup and manage these accounts.  Typical activity includes:

    • Continuous monitoring of current auction prices
    • Reviewing analytical data to continually improve conversion rates
    • Adjusting your bid(s) as necessary to maintain your top-of-page position
    • Testing new cost-effective keyword options