Conan blows $1.5 million of NBC’s cash

January 21, 2010

Conan O’Brien, who recently walked away from NBC with a reported $45 million settlement after the late night fiasco with Jay Leno, decided that wasn’t enough. Since his show is running through the end of the week, he is on a mission to run up a tab for NBC by broadcasting songs and media bits which demand high royalty fees.

“We can do whatever they want, and they have to pay for it,” said O’Brien at the beginning of the sketch. And later, while describing the reason for playing the Stones’ “Satisfaction,” he said, “Is it crazy expensive to play on the air, not to mention the rights to re-air this clip on the internet? Hell yes!”

Perhaps the buzz will actually help NBC attract a spike in viewers over the next two nights. We’ll have to wait and see. Is he doing the right thing, give the way NBC treated him? Or is he entitled to express his resentment for getting bumped off of the air?

Mark Didas

Mark Didas is a marketing entrepreneur. He has combined his years of experience in direct marketing, web development, SEO, social media, and sales to create waveSpawn. waveSpawn provides companies with an affordable alternative to increase visibility, brand recognition, customer base, and ultimately revenue growth through a combination of traditional marketing as well as the latest social media marketing techniques. Mark writes content for a wide variety of media including; blogs, white papers, articles, press releases, marketing collateral, Twitter, Facebook, and other social media platforms.