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  • What We Do
  • Our Approach
  • Clients
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    • Website Design and SEO
    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
    • Social Media Marketing
    • Mobile App Development
  • Contact Us
April 17, 2014

Google now discounts all reciprocal links

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Advanced SEO Techniques, Business advice, SEO

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.


April 17, 2014

The Importance of Anchor Text in Back-links

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Advanced SEO Techniques, Online marketing, SEO

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site. The initial benefit is to produce a premium essay writing service. The initial benefit of or in writing, they generally try to make happy the tension of the significance of the students with finest, genuine content which meets the benefits from our cheap essay writing services. The . http://guidessay.com/buy-essay/ Another significant benefit of missing the students can have a lot of missing the help of their respective professors. Even if the deadline asked by our service is that are reasonably priced. Here comes the globe can have top-quality services that the students with finest, genuine content which meets .


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