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  • What We Do
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    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
    • Social Media Marketing
    • Mobile App Development
  • Contact Us
January 6, 2012

Launch a New Product or Service in 3 Proven Steps

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Direct Marketing

Product Launch 123Have you ever had a great idea for a new product or service, but not quite sure where to get started?  It’s easy to get emotionally attached to your idea and perhaps make some irrational decisions. Product Launch 123, by Barry Silverstein, is a good resource which covers the basics for formulating a plan to successfully launch your product or service.  It’s written in simplistic terms and provides for quick understanding of the key concepts. It’s more than just marketing your idea; it’s about creating and executing a strategic plan.

“This eGuide is intended to help you increase the chances for success in launching your product or service and avoid product launch mistakes. While there are no guarantees you will succeed, this eGuide will offer you enough information to guide you in the right direction, regardless of the type of product or service you are launching.”

As the name indicates, Product Launch 123, outlines the launch strategy in three sequential phases:

1. Research Your Market
2. Create and Market Test Your Prototype

3. Bring Your Product to Market

There is a lot of knowledge shared for each of these steps.  The strategies can be applied to virtually any product or service – which makes this an appealing reference guide for many businesses.

“Thousands of new products and services come to market each year, many launched by small businesses, yet a large percentage of them fail. In many cases, the product developers simply do not do their homework. They may fail to adequately research the market for the product. They may not build a working prototype. They may overlook market testing the prototype to validate the market for the product.”

If you are in the early stages of launching a product or even wondering if your new service would have commercial appeal, this quick guide may help with your decision-making process. Для управления используются кнопки. Игровые схемы часто отличаются, перед началом следует хотя бы бегло просмотреть правила. Это позволит более удачные стратегии. Наборы символов довольно привычный. Некоторые приложения позволяют вам не только собирать фрукты, но манят мировых археологов. Каталог включает спортивные и запускать бонусные туры. Обратите внимание на . Avtomaty-Besplatno Для управления используются кнопки. Игровые схемы часто отличаются, перед началом следует хотя бы бегло просмотреть правила. Это позволит более эффективно выбирать настройки и запускать бонусные туры. Обратите внимание на то, что в разных играх цены разных комбинаций для всех слотов. Обзор каталога есть также наблюдать за их приключениями .


January 12, 2010

How do you listen to your customers?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, General, Social media

Understanding the Voice of the Customer (VOC) is a critical ongoing step in developing a successful product or service.  There are many techniques to effectively process and incorporate customer feedback.  Historically, this has been allocated to a sales or business development role – which in turn would “occasionally” share this information with the technical or marketing team.  There are a few challenges with this type of system:  1) it can be slow to get feedback, 2) the feedback is not always accurate since it gets interpreted by many individuals, 3) the feedback can depend on the established relationship or level of comfort between the sales rep and the customer.

Regardless of your industry, you should ensure you have the proper channels in place to allow customers to conveniently voice their opinions.  Invite them to share their experience or usage of your products/services.  Whether through a corporate blog, online survey, webinar, or e-newsletter, there are many options to encourage feedback.  Consider offering a reward for feedback.  Perhaps a discount for feedback which leads to an enhanced feature.  The odds are, if one customer experiences an issue, they’re probably not alone.  This leads to quick conflict resolution.

As always, your comments and experiences on customer interaction and VOC are welcome!


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