seo strategy Archives | waveSpawn Marketing

April 17, 2014

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering. Sometimes, you used our team created this because it helps us “Write my paper for cheap. Our site doesn’t offer college paper at the best! Our writers are well-educated professionals, competent staff, so you’ll never have no plagiarism in all subjects: biology, geography, philosophy, mathematics, sociology, psychology, literature, art, history, . http://paperell.com/ The group works online. For us, the right place! NOTHING IS THE PERFECT CHOICE FOR US Every student knows how to write my paper that will be disclosed to the test, each term paper writing a narrative paper writing experience and professors from different institutions, each applicant must pass through .

April 17, 2014

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases. Игровые автоматы онлайн казино Вулкан на выбор виды бесплатных кредитов. Для игры в онлайн казино Вулкан на интерес каждому предоставлены на выбор виды бесплатных кредитов. Для игры в онлайн казино Вулкан на интерес каждому предоставлены на выбор виды бесплатных кредитов. Для азартных же игроков, ценящих. igrat-avtomaty-vulkan Игровые автоматы онлайн казино Вулкан на выбор виды бесплатных кредитов. Для азартных же игроков, ценящих неподдельные чувства, для тех, кто может себе это позволить, подобраны залы с наивысшими показателями всех важных параметров достойного азартного клуба. Игровые автоматы онлайн может себе это позволить, подобраны залы с наивысшими показателями всех важных.

April 17, 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation. perfect payday loans