Brand yourself - build your own brand

February 4, 2010

Brand yourself – build your own brand

The today show featured an interesting segment on branding yourself. It emphasizes the importance of standing out in the crowd. Especially those people who are looking for employment. In today’s job market, it’s more important than ever to create a way of being remembered. Be unique and build your own personal brand. They suggest focusing on your best qualities – become known for one thing that you do well. It all starts by defining who you are and who you are not.

While this sounds like an interesting concept, it takes time and effort. Most importantly the brand needs to be realistic and believable. Let’s be honest, most people can’t just decide they want to be a rock star, and poof, they morph into Bono status. No, the focus is building an attainable brand. One that accurately represents you and that you can be proud of. I’d be curious to hear your thoughts on this topic… have you built a personal brand? If so, how?

Mark Didas

Mark Didas is a marketing entrepreneur. He has combined his years of experience in direct marketing, web development, SEO, social media, and sales to create waveSpawn. waveSpawn provides companies with an affordable alternative to increase visibility, brand recognition, customer base, and ultimately revenue growth through a combination of traditional marketing as well as the latest social media marketing techniques. Mark writes content for a wide variety of media including; blogs, white papers, articles, press releases, marketing collateral, Twitter, Facebook, and other social media platforms.