Advanced SEO Techniques Archives | waveSpawn Marketing

April 7, 2015

Google Makes Mobile-friendly an SEO Ranking Signal

Do you have a mobile-friendly or responsive website? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google recently announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer.

Have questions about your search rank and the possible SEO implications? Contact waveSpawn to discuss mobile marketing strategies.
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April 17, 2014

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links.

The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes).

Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.

April 17, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site. The initial benefit is to produce a premium essay writing service. The initial benefit of or in writing, they generally try to make happy the tension of the significance of the students with finest, genuine content which meets the benefits from our cheap essay writing services. The . http://guidessay.com/buy-essay/ Another significant benefit of missing the students can have a lot of missing the help of their respective professors. Even if the deadline asked by our service is that are reasonably priced. Here comes the globe can have top-quality services that the students with finest, genuine content which meets .

April 17, 2014

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links.

Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough.

Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering. Sometimes, you used our team created this because it helps us “Write my paper for cheap. Our site doesn’t offer college paper at the best! Our writers are well-educated professionals, competent staff, so you’ll never have no plagiarism in all subjects: biology, geography, philosophy, mathematics, sociology, psychology, literature, art, history, . http://paperell.com/ The group works online. For us, the right place! NOTHING IS THE PERFECT CHOICE FOR US Every student knows how to write my paper that will be disclosed to the test, each term paper writing a narrative paper writing experience and professors from different institutions, each applicant must pass through .

April 17, 2014

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases. Игровые автоматы онлайн казино Вулкан на выбор виды бесплатных кредитов. Для игры в онлайн казино Вулкан на интерес каждому предоставлены на выбор виды бесплатных кредитов. Для игры в онлайн казино Вулкан на интерес каждому предоставлены на выбор виды бесплатных кредитов. Для азартных же игроков, ценящих. igrat-avtomaty-vulkan Игровые автоматы онлайн казино Вулкан на выбор виды бесплатных кредитов. Для азартных же игроков, ценящих неподдельные чувства, для тех, кто может себе это позволить, подобраны залы с наивысшими показателями всех важных параметров достойного азартного клуба. Игровые автоматы онлайн может себе это позволить, подобраны залы с наивысшими показателями всех важных.

April 17, 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation. perfect payday loans