Stay in contact with your customers
An email newsletter (or e-newsletter) is an inexpensive and effective way to communicate with your customers and prospects. It provides the perfect format to keep them updated of their account activity, new products and services, upcoming events, best practices, industry trends, etc.
The logistics behind coordinating and broadcasting a monthly e-newsletter can be overwhelming. That’s where we come in. waveSpawn will structure an email newsletter program that helps foster ongoing relationships with clients and generates new leads. We work closely with you to understand your business and your customers so we can tailor an email newsletter that exceeds their expectations.
We’ll take the pain out of maintaining and updating lists, designing and formatting templates, writing content, and testing. Our goal is to ensure that your e-newsletters have meaningful content and released on schedule. We’ll provide you with a detailed report after each broadcast.
Our process includes:
Audience profile – The first step is to determine your target audience. Who are they? What motivates them? What action do you want them to take and what perception do you want to give?
Concept development – Next, we look at what kind of articles will appeal to your target audience. We’ll determine how often you should publish, what to name the newsletter, whether to use guest authors, and lay out a plan for the next 12 issues.
Article writing – We’ll help write the content for your newsletters.
Website integration & search engine optimization – We write for your audience first and search engines second. We ensure that each article is optimized for search engines and encourage customer feedback. Our focus is to build a valuable community of followers and guest writers.
Email newsletter design and development – Should your newsletter include the complete text of the article, or just have summaries with links to read compete articles on your website? We’ll weigh the pros and cons of the different approaches. We’ll design and create a custom template that complements the look of your website and includes appropriate links to areas within it.
List management – We’ll import your existing contact lists, help expand your subscription base, and manage and update the lists.
Newsletter launch – We’ll test and blast each monthly newsletter issue and report back on your open rates and click-throughs.
Whether you have a basic e-newsletter program in place – but not getting the results you’re expecting, or if you’re looking to get started…. waveSpawn can help maximize your efforts.