Pants on the Ground for the Minnesota Vikings

January 24, 2010

Pants on the Ground for the Minnesota Vikings

Pants on the ground for the Minnesota Vikings “Pants on the Ground” was an instant sensation when Larry Platt first sang his self-written song on American Idol. It became so catchy that Brett Favre even sang a tribute version after the Minnesota Vikings beat the Dallas Cowboys. That’s some powerful viral marketing. It’s now crossed over from American Idol to the NFL.

According to NBC Sports, the Vikings loved the song so much that they flew Larry Platt along with them to their playoff game against the New Orleans Saints to perform for the team.

I’m sure round 2 of this song will be circulating soon. I have a feeling we’ll be hearing a lot more from Mr. Platt. Stay tuned…

Mark Didas

Mark Didas is a marketing entrepreneur. He has combined his years of experience in direct marketing, web development, SEO, social media, and sales to create waveSpawn. waveSpawn provides companies with an affordable alternative to increase visibility, brand recognition, customer base, and ultimately revenue growth through a combination of traditional marketing as well as the latest social media marketing techniques. Mark writes content for a wide variety of media including; blogs, white papers, articles, press releases, marketing collateral, Twitter, Facebook, and other social media platforms.