Google Makes Mobile-friendly an SEO Ranking Signal

Do you have a mobile-friendly or responsive website? If not, on April 21 you may find it harder to rank in Google’s mobile search results. Google recently announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience […]

1 Minute Advice: Email Remains Old Faithful for Marketers

Email continues to outperform other marketing channels, according to the Direct Marketing Association (DMA).

Is it time to upgrade to the iPhone 6?

Now may be the time to consider purchasing the newly released iPhone 6 (or 6 plus). These phones have a few key features worth exploring.

Should you develop a responsive website or a native mobile application?

Many businesses will admit they need a better mobile presence. The question then becomes – how to best offer that mobile experience?

Digital Marketing Tactics for Customer Acquisition

Companies can combine a variety of marketing tactics that best fit their business model and help accomplish their marketing objectives.

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]