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    • Website Design and SEO
    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
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April 13, 2010

How far can 3D technology go?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General

Is it me or are people and manufacturers getting carried away with 3D technology?  A few months ago, I saw Avatar and though it was fantastic – in the IMAX theater.  I don’t know that it will have the same effect at home… even with a 70” screen or projection.  Do we even need this?  I honestly don’t see 3D TVs making a tremendous impact – especially if you are required to wear glasses to view it.

I’ve read articles about 3D being delivered on mobile devices and smart phones.  I haven’t had a chance to test this out, but I can’t imagine that it would be that impressive.  Am I missing something?

I think I would be more intrigued by hologram TV.  Let me project a program in the middle of my living room then walk around in it.  CNN experimented with some live holographic images which looked impressive.  I’d like to see it live for the full effect.  In my opinion, hologram technology would be the next major leap for home entertainment.  It sounds like there are many questions to answer, but it may not be too farfetched of a concept.

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February 1, 2010

Michael Jackson 3D tribute during the Grammy Awards just a primetime advertisement

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Social media

Michael Jackson 3D Grammy TributeA live 3D event which aired on the 52nd Grammy Awards last night seemed to be nothing more than a publicity stunt for American Paper Optics, LLC, Sony, and Target.  I happened to view the event with some 3D glasses leftover from seeing Avatar a few weeks ago.  It was a lame attempt at trying to plug their latest 3D television devices.  It certainly didn’t add any visual impact to the Michael Jackson tribute.  It was much more fizzle than pizzazz.

It’s one thing to honor someone for their creative and lasting contributions to the music world.  The focus should have been on Michael Jackson and his talented legacy within the industry.  Instead it was somewhat overshadowed because it was sponsored by large corporations that needed to get their plugs mentioned.

I’m all for creative marketing techniques, but I think there are more appropriate and tactful ways of doing it.  I was going to ask, what’s next – funeral sponsorship?  But that seems to be done already by a guy from Chicago who designed his casket as a Pabst Blue Ribbon can.  Let’s see who tops that…

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