The Doritos ad with the boy slapping his mother’s date was the most memorable during the first half. It was simple, witty, and effective.
While Anheuser-Busch had several good ads for Bud Light and the human bridge for Budweiser beer, I think the Doritos commercial had more stickiness and will stand the test of time.
I’d be curious to hear other thoughts. Do you disagree? Was there a better commercial?
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YouTube’s AdBlitz channel is allowing everyone to comment and vote on their favorite Super Bowl commercial. In case you need to grab a cold beverage and miss a commercial during tonight’s game, you can always access YouTube and watch the commercials immediately after they are aired. The YouTube community will decide the best commercial which will air on YouTube’s homepage on February 18th. It’ll be interesting to see if the online community agrees with industry experts.
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As many of us prepare for the upcoming Super Bowl XLIV this Sunday, one question stands out: why are you watching? Are you cheering for the Colts and Peyton Manning? Are you routing for the Drew Brees and the Saints to win the first championship for New Orleans? Those would be the obvious question… but it’s estimated that perhaps even more people will be watching for the commercials. Yes, that’s right… rather than grab a new beverage or use the bathroom, during the Super Bowl, it’s tradition to sit tight and enjoy the commercials. After all, if companies are willing to pay $3 million dollars for a 30 second spot, they must have something worthwhile to say, right?
CBS sold out of all of their slots last week. That is remarkable. Typically there are available slots right up until a day or so before the event. Advertising Age has a good run down of all the advertisers you can expect to see during the big game. We’ve all heard and read about the ManCrunch, Pro Life, and iPad controversy. Perhaps the most surprising name absent from the list is Pepsi. Pepsi has been a longtime sponsor of the event, but has decided to focus their “Refresh” campaign efforts to online and social media marketing. This will be an interesting experiment and we’ll be watching closely to see how this plays out for Pepsi. It also could be a trend for other large corporations to follow suit.
While I’ll be cheering for the Saints, I’ll also be following along with all the commercials to see who can create the most memorable spot. Maybe next year waveSpawn will be running an ad…
We were curious what it would be like if Apple entered the Super Bowl frenzy with all the buzz over iPad. It might be the peak time for Steve Jobs to keep riding the wave. Since the actual reveal of the iPad was somewhat anti-climatic, could Apple create more buzz with a 30 second spot in the Super Bowl? After all, there is already a ton of controversy with Tim Tebow and ManCrunch. Should Apple buy a $2.5 million spot for iPad?
What do you think? If you were the creative director in charge of Apple’s 30 second commercial for iPad, what would you do? We want to hear from you…
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Everyone has the same idea… let’s make a viral commercial and get millions of views and free advertising. Well, the reality is, it’s not that simple. Nobody wants to watch a commercial simply promoting a product or service.
I’ve done plenty of research on this topic. The most viewed or viral videos are simply the ones that make us laugh, amazed, or inspired. Think spontaneity or the unexpected. All natural videos of babies laughing, animals doing something incredible, and people falling. Those are the videos that capture our attention… the ones that evoke emotion – and that we remember. Furthermore, they motivate us to pass the video on to our friends and colleagues. Whether it’s a laugh or a feeling of disbelief, we want to share that emotion with others.
With that said, making a viral video takes a lot of imagination and perhaps some special effects to create an illusion. People may watch repeatedly just to determine if the video is real or not. Think content and story… not message. That’s the major difference between traditional commercial advertising and a viral video.