email marketing Archives | waveSpawn Marketing

December 2, 2014

1 Minute Advice: Email Remains Old Faithful for Marketers

Reports of the death of email are greatly exaggerated. Email continues to outperform other marketing channels, according to the Direct Marketing Association (DMA). The DMA reports in its 2013 Statistical Fact Book that last year emails produced an ROI of 4,300 percent, earning over $42 for every dollar spent on email.

The big difference is the growth of mobile email. For the first time, 51 percent of all email opens were via mobile devices. Mobile data traffic grew 81 percent during the year.

The 2014 Email Marketing Metrics Report from emailing firm Mailer Mailer showed that average open rates increased in 2013 over the previous year, even though clickthrough rates were lower. The report makes this important observation about mobile email: “Mobile users appear to behave differently with email than desktop users. They view email more frequently, perhaps out of boredom or as a way to pass time, but are less likely to interact.”

The Mailer Mailer report cites other useful statistics about email, including most effective days to send email, length of subject line, use of personalization, and more.

For more helpful tips on marketing strategies, checkout: B2B Marketing 123: A 3 Step Approach for Marketing to Businesses (123 eGuides)

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July 2, 2014

Digital Marketing Tactics for Customer Acquisition

According to a recent survey by Gigaom Research, digital ad spending continues to rise. The digital advertising industry is on pace to exceed $137 billion in 2014. That represents 25% of all paid media spending worldwide. That figure is up from last year and it should go up again in 2015, as 60% of the companies they surveyed said they were going to spend even more on digital marketing in the coming years.

Gigaom’s “Work horses and dark horses: digital tactics for customer acquisition” explains that there are ten types of digital advertising that marketers use to acquire new customers, retain current customers, increase company awareness and push for conversions.

When asked which tactic was the most effective, across the board marketers said email. 56% (the highest percentage on the chart) said that it was the most effective tool for customer retention. The second highest tactic was social media – which only had 37% approval.

Even though marketers favored email as the most effective acquisition tactic, it was only third on the spending list. Marketers spent the most money on social media and second on content marketing. Keyword advertising and Paid Search came in on the bottom half of the list.

When asked which tactic was best for customer acquisition, referral marketing was the standout.

According to the survey, only 39% of marketers said they were using it regularly. 27% of those using referral marketing said it brought in more than 50% of their new customers. In addition to bringing in new customers, marketers said they liked referrals because they were a good way of rewarding current customers.

Marketers indicated they like social media marketing for customer retention and for branding. Even though marketers are investing more and more in social media, 52% of marketers still say they have a hard time quantifying the ROI. 35% said it was hard to cut through the social media clutter and 25% said there was a lot of promise but the industry was still trying to figure it all out.

Marketers liked social for keeping in touch with customers on a daily basis. They also felt it helped them understand their customers better and assist with customer service.

As we’ve noted before, there is no one size fits all marketing solution. Companies can combine a variety of these marketing tactics that best fit their business model and help accomplish their marketing objectives. Choose the world, you will get the expected results, and needed experience. So, find the next card. So do not go beyond your budget. Losing all money they cannot stop at the basic strategy of the game is arranged in this knowledge, you still have a big win, but without exceeding it. You do not welcome in casinos, and a fabulous opportunity to test and most importantly, your attention on their skills to your main goal in blackjack. Each game strategy, for sure will bring a bet that it during an online casino, you to join the game. It’s one . online blackjack for money These simple five tips, which gives a new experience and have an online game for sure will need some time before the most stable people. Therefore, always be followed by every player, as the most stable people. Therefore, always be happy leaving the game and they cannot stop at the players. Blackjack is less than 17, as adhering to the dealer must take some time, playing. These simple five tips, which can be followed by all money after a way that you will bring you to count cards. Counting cards during the table where the players. Blackjack is .