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February 19, 2010

Microsoft Office 2010 integrates social media

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

Microsoft has announced the availability of their Outlook Social Connector for LinkedIn.  This is the first step in a long-term commitment from Microsoft to aggregate social media content into their widely used business email platform.

What we think users will appreciate is that the Outlook Social Connector doesn’t add another professional or social network into the mix. The Outlook Social Connector does offer busy people, who are already a part of one or several networks, convenience – not confusion.

Another release of this Outlook “extension” is scheduled for this spring and will contain Outlook integrations with Facebook, the leading social website, and MySpace.  Google Buzz which was announced just last week is heading in the same direction.  The race is on to see who can aggregate the most useful and relevant data into a convenient format within an email interface.

While it’s clear that aggregated information from disparate systems is beneficial, is your email inbox the best place for this?

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February 17, 2010

Is the infrastructure for mobile social media big enough?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

iPhone Ski ReportThere’s no doubt that people love their smart phones and the conveniences that they offer.  With the combination of texting, voice, Internet access, cameras, video, and custom apps, you’ve got everything at your fingertips.  With over 100 million Facebook users accessing the site though their mobile devices, it’s clear that this trend is growing rapidly.  The question is now – how can the technical infrastructure, speed, and coverage  for mobile devices improve?

Consumers are continually demanding faster phones and better ways of communicating.  I already get frustrated when I click something from my iPhone and need to wait a minute for information to load.  While the features, interface, and options are amazing, it seems to lag in certain technical categories.  I still can’t even get cell reception at some local ski resorts in New York State.  Why?  I hear about these great trail and snow report apps, but I can’t even get access to them from the mountain.  Is this AT&Ts network?  Other times, I get notified of a voicemail message a day or more after it was left.  Hello?  How does that happen?

Performance needs to improve.  As more and more traffic accumulates in the mobile space, how can these providers step-up their game?  Is G4 our savior?  Will Google bail us out?

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February 15, 2010

Homeland Security monitoring social media during the Olympics

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Social media

Department of Homeland Security SealABC News recently posted an article “During the Olympics, The Feds Will Be Reading Your Tweets – And the Blotter… DHS Is Monitoring Social Media and Web Sites for Terror and Disaster Info”.

As the winter Olympics begin, the Department of Homeland Security has disclosed that it will be monitoring the comments and posts on websites and social media like Twitter for information on possible terror threats. Among the sites listed in a privacy impact statement filed Friday afternoon by DHS are the Drudge Report, the Huffington Post, Twitter, Google and this web site, the Blotter.

The National Operations Center of DHS will watch the web for information, according to the statement, to “provide situational awareness” in the event of natural disaster, an “act of terrorism, or other manmade disaster.”

“The Olympics are a potential target for such events,” said the statement. The statement did not list all web sites and social media that the NOC will monitor, but provided 31 examples, many of them, like the Blotter, sites that cover breaking news, security, or terror.

This really shouldn’t come as a huge surprise.  I’m sure this is normal DHS activity on a daily basis.  It’s only heightened during international events – such as the Olympics.  While some of the comments on ABC refer to big brother and lack of privacy, others think it’s absurd that a terrorist would actually post their message on Drudge or other social media sources.

What do you think?  Is social media monitoring just business as usual?

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February 12, 2010

Can a Facebook group influence Brett Favre?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Buzz marketing, Social media

Brett Favre BillboardIt’ll be interesting to see if social media mixed with traditional outdoor billboard advertising can influence the career of Brett Favre.  There is a loyal and persistent group of fans on Facebook that are determined to bring Brett back to the Minnesota Vikings to play another year of football.  The Facebook group has grown to about 128,000 fans… just a little shy of their goal of 4 million fans.

This group has also created their own website.  They have raised enough funds to place a billboard in Brett’s hometown of Hattiesburg, MS.  The sign reads “Hey No. 4, do Minnesota fans love you and want you back next year? You Brettcha!”

Let’s see how Brett reacts to this… if we’ve learned anything, it’s that Brett likes to change his mind.  I can’t imagine he wants to retire on an interception throw to lose the playoff game to the New Orleans Saints.  After all they were poised to win that game – and perhaps the Super Bowl?

Can social media play a small part in Brett’s decision to return to the NFL?  Perhaps the more important question is should he return?

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February 11, 2010

Making sense of Google Buzz

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Buzz marketing, Social media

Google BuzzI’ve been an avid user of Gmail for the past six years.  Yesterday I was reading all about Google Buzz and their attempt to succeed in the social media frenzy.  Sure enough when I logged into my Gmail account, I saw the “Buzz” icon right below my inbox… so naturally I clicked on it.  Wow, I already have several people following me and following several people.  Apparently, I’m connected with everyone in my address book.  Since Google Buzz integrates with Gmail without the need for users to sign up, Google instantly added 176 million users to their social network platform… not too shabby of a start.

It’s no secret that Google is anxious to compete in the social media space.  While their social media platform Orkut has not reached the masses as Facebook has, this has not seemed to deter Google.  Buzz seems to be a much more strategic way of penetrating the market.

While it’s intriguing to have built-in connectivity features in my email, I must admit it feels a little invasive.  There comes a time when consumers want the convenience of aggregated information on a single platform.  Who has time to login to dozens of different systems to manage their information, respond to questions, and provide updates?  I’ve got login credentials for so many accounts – I can’t even keep track of them all.  It would literally take me a few hours just to login to each of them for 5 minutes each on a daily basis.

In order to solve this issue, I think we’ll begin to see a convergence of the top players in this space.  While some of the systems are already compatible, most users want a single stop destination.  Think Facebook on steroids.  The best features of the top platforms need to collaborate and partner to develop the ultimate social media networking destination.

What are your thoughts?  Is there an easy solution to all of these disparate systems?  Is Google Buzz the savior?

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February 10, 2010

Olympic Committee limits social media activity

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Social media

Lindsey VonnSports enthusiasts around the world are geared up for the upcoming Winter Olympic Games in Vancouver, CA. This is the perfect venue for social media platforms to be involved – let athletes from all parts of the world stay in touch with their friends and family.  However, the International Olympic Committee (IOC) has implemented extremely strict social media guidelines for all athletes and participants to abide by.  Athletes are not to post any type of videos, Olympic logos, or action photos.

The dissemination of moving images of the Games through any media, including display on the Internet, is a part of the IOC’s intellectual property rights. No sound or moving images (including sequences of still photographs which simulate moving images) of any Olympic events, including sporting action, Opening, Closing and Medal Ceremonies or other activities which occur within any zone which requires an Olympic identity and accreditation card (or ticket) for entry – e.g. competition and practice venues, Olympic Village, Main Press Centre – (“Accredited Zones”) may be made available, whether on a live or delayed basis, regardless of source.

Violation of these Guidelines by an Accredited Person may lead to the withdrawal of such person’s Olympic identity and accreditation card, as foreseen in the Olympic Charter. The IOC reserves the right to take any and all other measure(s) it deems fit with respect to infringements of these Guidelines, including taking legal action for monetary damages and imposing other sanctions.

These strict guidelines are forcing most athletes to refrain from participating in any type of social media.  One of the potential stars of the 2010 Olympics, Lindsey Vonn, mentioned to her nearly 35,000 Twitter and Facebook followers that she would not be posting until after the games were over.  Vonn wrote that “because of the Olympic rules (blackout period) I will not be able to post any updates from now until march 3rd. Sorry, it bums me out too!”

I’m surprised the IOC has not embraced social media – it would be the perfect opportunity to get more fans and visibility of the games.  Let’s hope they change their policy for the 2010 Summer Games?

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February 9, 2010

US Army Embraces Social Media

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Social media

The US Army is going to great lengths to embrace and encourage the use of social media.  “We do not want to be a closed institution” said LTG Benjamin C. Freakley – US Army Accessions Command.  With that in mind, the Army has created online communities on Facebook, Twitter, YouTube, and MySpace.  They currently have more than 250,000 friends and followers – and this number is growing daily.

“It’s really transforming the way we look at recruiting, advertising, and communicating” added LTC Brian Tribus.  It’s allowing families to stay in touch during difficult and stressful times.  They can share photos, instant messages, and web cams.  It’s clear that this is a trend the Army continues to expand – especially as the technology further develops.  There are a number of potential uses that will improve communication and morale among our soldiers.

Army Strong Stories is an innovative program which allows deployed soldiers “to share their unfiltered perspective on daily life in the military through blog entries, photos and video.”   There is currently over 100 soldier bloggers participating in this program.

I think this is an incredibly functional and practical use of social media.  I’m anxious to see other branches of the armed forces adopt these tools as well.  I’ve added them to my blogroll and look forward to interacting with them.
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February 8, 2010

Howard Stern to replace Simon Cowell on American Idol

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Social media

Howard SternCould Howard Stern really be the next judge of American Idol?  Since Simon Cowell announced that he is leaving the top-rated Fox talent show for the X Factor, a number of rumors have circulated regarding his replacement.  The most recent and perhaps controversial name to be mentioned is Howard Stern.  Yes, Howard Stern, aka Fartman (as pictured here).

Is this just a publicity stunt for Fox’s American Idol program… or are they serious?  While Howard Stern is great at what he does – a shock jock, he has no credentials in the music industry.  I personally think Stern would degrade the quality of the show.  Can he be mean and brutally honest like Simon, sure, but that doesn’t translate into musical knowledge.  Fox has already brought on a judge with no musical background, Ellen Degeneres.  This would be a major mistake… and could cost the show millions of fans.

Stern said on his Sirius XM Radio show that “I was approached by a major TV network to take over a TV show and leave here and do that next year… and I did turn it down.  I’m not even sure if I want to be working.  I’m waiting to see what happens.”  Stern has one more year remaining on his Sirius contract.

I see this as nothing more than a ploy by Howard Stern to renew his contract with Sirius.  A good marketing maneuver, and not much more.  What do you think… would Howard Stern be a good judge on American Idol?

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February 7, 2010

Doritos best Super Bowl ad for first half

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Social media

The Doritos ad with the boy slapping his mother’s date was the most memorable during the first half.  It was simple, witty, and effective.

While Anheuser-Busch had several good ads for Bud Light and the human bridge for Budweiser beer, I think the Doritos commercial had more stickiness and will stand the test of time.

I’d be curious to hear other thoughts. Do you disagree? Was there a better commercial?

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Anheuser–Busch

February 7, 2010

Vote for your favorite Super Bowl ad

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Social media

YouTube Adblitz 2010YouTube’s AdBlitz channel is allowing everyone to comment and vote on their favorite Super Bowl commercial.  In case you need to grab a cold beverage and miss a commercial during tonight’s game, you can always access YouTube and watch the commercials immediately after they are aired.  The YouTube community will decide the best commercial which will air on YouTube’s homepage on February 18th.  It’ll be interesting to see if the online community agrees with industry experts.

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