Microsoft Office 2010 integrates social media

February 19, 2010

Microsoft Office 2010 integrates social media

Microsoft has announced the availability of their Outlook Social Connector for LinkedIn. This is the first step in a long-term commitment from Microsoft to aggregate social media content into their widely used business email platform.

What we think users will appreciate is that the Outlook Social Connector doesn’t add another professional or social network into the mix. The Outlook Social Connector does offer busy people, who are already a part of one or several networks, convenience – not confusion.

Another release of this Outlook “extension” is scheduled for this spring and will contain Outlook integrations with Facebook, the leading social website, and MySpace. Google Buzz which was announced just last week is heading in the same direction. The race is on to see who can aggregate the most useful and relevant data into a convenient format within an email interface.

While it’s clear that aggregated information from disparate systems is beneficial, is your email inbox the best place for this?

Mark Didas

Mark Didas is a marketing entrepreneur. He has combined his years of experience in direct marketing, web development, SEO, social media, and sales to create waveSpawn. waveSpawn provides companies with an affordable alternative to increase visibility, brand recognition, customer base, and ultimately revenue growth through a combination of traditional marketing as well as the latest social media marketing techniques. Mark writes content for a wide variety of media including; blogs, white papers, articles, press releases, marketing collateral, Twitter, Facebook, and other social media platforms.