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    • Content Marketing
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    • Mobile App Development
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January 18, 2010

Jersey Shore, proof that sex sells

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, General, Social media

Ok, I admit it… I finally broke down and watched an episode of Jersey Shore. Since every late night talk show and entertainment site has been referencing this reality show on MTV, I had to see what all of the buzz was about.

In a nutshell, the show is about eight (very) Italian-American strangers who move in together in Seaside Heights, NJ. They are spending the summer to have fun, get tan, and hook up with anyone who is willing. In the episode I watched (#1), three of the guys were able to score three naked girls in a hot tub – and this was just the first night in town.

I had to ask myself – why is this show so popular? It’s really quite simple – it’s got sex appeal. The eight individuals are scantily dressed… they are all somewhat entertaining in a bizarre kind of way. With names like “The Situation”, JWOWW, Snooky, and Pauly D, they’ve each created a personality that’s larger than life. They are all about image, body tone, tans, and having fun.

The show appeals to wide-demographic audience. Clearly the people that have connections to New Jersey watch to see their summer stomping grounds. Others watch for the shock value – what could possibly happen next. Others can live vicariously through the wild lives of these twenty-something party-goers.

I’d be curious to hear how Italian-Americans are reacting to this program? Are the offended, do they find it funny, or do they have no interest?  For Olivia Dupont, it seems to be a normal way of life growing up in New Jersey.

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January 15, 2010

Making a viral video

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Buzz marketing, General, Social media

Everyone has the same idea… let’s make a viral commercial and get millions of views and free advertising. Well, the reality is, it’s not that simple. Nobody wants to watch a commercial simply promoting a product or service.

I’ve done plenty of research on this topic. The most viewed or viral videos are simply the ones that make us laugh, amazed, or inspired. Think spontaneity or the unexpected. All natural videos of babies laughing, animals doing something incredible, and people falling. Those are the videos that capture our attention… the ones that evoke emotion – and that we remember. Furthermore, they motivate us to pass the video on to our friends and colleagues. Whether it’s a laugh or a feeling of disbelief, we want to share that emotion with others.

With that said, making a viral video takes a lot of imagination and perhaps some special effects to create an illusion. People may watch repeatedly just to determine if the video is real or not. Think content and story… not message. That’s the major difference between traditional commercial advertising and a viral video.


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