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  • What We Do
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    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
    • Social Media Marketing
    • Mobile App Development
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March 17, 2010

Mobile app sales expected to exceed $17 billion

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Social media

Designated DialerThere’s no denying that consumers are obsessed with smart phone applications.  After all, they are convenient, easy to install, and often times free.  I mean, who doesn’t need the “Designated Dialer” app to prevent them from making those oh-so-embarrassing boozy, late-night calls to former partners?  The personal integrity that app alone has saved is mind boggling.  Where was that a few years ago?

According to a recent study by Chetan Sharma Consulting, the mobile app market is expected to grow to $17.5 billion during the next two years.  Furthermore the number of downloads is anticipated to surge from 7 billion to 50 billion – which is a truly remarkable statistic.  People are addicted.

Hopefully someone can develop an “app” (or hardware solution) to extend battery life.  My biggest gripe – especially travelling during a storm – is the dreaded low battery alert.  When your flight is delayed for 8 hours and then cancelled, you’ve got a lot of research, phone calls, and contingency plans to coordinate.  The last thing you need to worry about is dead batteries and several dropped 3G calls.  Am I off on a rant?

All things considered, it is simply another indication that people love conveniences.  We love to communicate in new and innovative methods.  Convenient applications which can save us time or simply make us smile will continue to shine.

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February 17, 2010

Is the infrastructure for mobile social media big enough?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

iPhone Ski ReportThere’s no doubt that people love their smart phones and the conveniences that they offer.  With the combination of texting, voice, Internet access, cameras, video, and custom apps, you’ve got everything at your fingertips.  With over 100 million Facebook users accessing the site though their mobile devices, it’s clear that this trend is growing rapidly.  The question is now – how can the technical infrastructure, speed, and coverage  for mobile devices improve?

Consumers are continually demanding faster phones and better ways of communicating.  I already get frustrated when I click something from my iPhone and need to wait a minute for information to load.  While the features, interface, and options are amazing, it seems to lag in certain technical categories.  I still can’t even get cell reception at some local ski resorts in New York State.  Why?  I hear about these great trail and snow report apps, but I can’t even get access to them from the mountain.  Is this AT&Ts network?  Other times, I get notified of a voicemail message a day or more after it was left.  Hello?  How does that happen?

Performance needs to improve.  As more and more traffic accumulates in the mobile space, how can these providers step-up their game?  Is G4 our savior?  Will Google bail us out?

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