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May 4, 2010

Internet Explorer losing browser share

At it’s peak in 2003, Microsoft’s Internet Explorer claimed 95% of the browser market. According to a recent report from BBC News, that figure is now around 60%.

Latest statistics, from measurement firm NetApplications, show that IE has 59.9% of the market, with Firefox gaining on it, with 24.5%.

While third-place Google Chrome’s 6.7% share of the market looks tiny by comparison it is rising sharply, up from just 1.7% this time last year.

A new version of IE is imminent.

Microsoft has gradually been losing market share, largely due to concerns over security, experts said.

Apple’s Safari browser is also growing due to increased sales of Macs, plus the iPhone, and iPad. As an avid Firefox user, I am happy to see an increased usage of Mozilla. Firefox has a great variety of add-ons to customize your browsing experience. Although I must admit, from a development standpoint, it would be nice to have some commonalities and standards.

April 29, 2010

Apple continues to exclude Adobe Flash from iPhone and iPad

After an ongoing debate between Apple and Adobe, Steve Jobs announced that Adobe’s Flash is just too sluggish, drains battery life, and is has too many bugs for the iPhone and iPad devices. In a recent article, some of Job’s 1,685-word rant are shared.

He cited “reliability, security and performance,” and the fact that Flash was designed “for PCs using mice, not for touch screens using fingers” as some of the reasons Apple will continue to keep the program off its devices.

But he said the most important reason is Flash puts a third party between Apple and software developers. In other words, developers can take advantage of improvements from Apple only if Adobe upgrades its own software, Jobs wrote.

Apple has been criticized for the omission of Flash because that limits what the iPhone can do. Hulu.com, the popular video viewing site, uses Flash, for example, as do many restaurant websites. But thanks to the immense popularity of the iPhone, game and application developers are pouring their creations onto Apple’s devices without using Flash.

It’ll be interesting to see if this approach by Apple is effective in getting cooperation from Adobe. After all, Flash is the web standard for delivering rich media content. Should Apple be more agreeable or do they have a right to be finicky?

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March 26, 2010

Social media confirms that many companies have nothing to say

Social media confirms many companies have nothing to say Have you ever noticed how many business-related social media accounts have little, if any, postings or messages? You know the ones… they hastily ran out and setup a corporate Facebook, Twitter, YouTube, and blog account without a plan or clue as to what they were doing. Somewhere along the way they strayed from logic. It’s as if they’re proclaiming “hey we’re not only slackers, but we’re cutting edge slackers.”

These companies should consider buying a full page ad in a magazine, forgetting about it, and then letting the publisher print the issue with just their logo on the page and maybe a line that says “too lazy for anything more”. That’ll be a consistent branding message that integrates well with their social media campaign. After all, a holistic approach is good. It’s actually taking a page out of the Seinfeld series “it’s a show about nothing”. Instead, it’s a company that is shouting “we have nothing to say”.

The simple point here is neglected social media accounts can be detrimental to a company’s brand. You wouldn’t create a website with no content, would you? Social media should not be treated any different. Many companies seem to underestimate the value and scope of social media – assigning minimal resources to manage them. Companies that engage in social media need to map out their long-term strategy and approach. Moreover, they need to delegate responsibilities of monitoring and maintaining social media account activity. This shouldn’t be dumped into the hands of an intern or temp. This should be taken serious by someone that understands the platforms and knows how to interact with customers and prospects.

The good news is that there are companies to help guide businesses through the process of engaging in social media. As a starting point, waveSpawn has assembled a comprehensive white paper entitled Understanding social media ROI.

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February 10, 2010

Olympic Committee limits social media activity

Lindsey Vonn Sports enthusiasts around the world are geared up for the upcoming Winter Olympic Games in Vancouver, CA. This is the perfect venue for social media platforms to be involved – let athletes from all parts of the world stay in touch with their friends and family. However, the International Olympic Committee (IOC) has implemented extremely strict social media guidelines for all athletes and participants to abide by. Athletes are not to post any type of videos, Olympic logos, or action photos.

The dissemination of moving images of the Games through any media, including display on the Internet, is a part of the IOC’s intellectual property rights. No sound or moving images (including sequences of still photographs which simulate moving images) of any Olympic events, including sporting action, Opening, Closing and Medal Ceremonies or other activities which occur within any zone which requires an Olympic identity and accreditation card (or ticket) for entry – e.g. competition and practice venues, Olympic Village, Main Press Centre – (“Accredited Zones”) may be made available, whether on a live or delayed basis, regardless of source.

Violation of these Guidelines by an Accredited Person may lead to the withdrawal of such person’s Olympic identity and accreditation card, as foreseen in the Olympic Charter. The IOC reserves the right to take any and all other measure(s) it deems fit with respect to infringements of these Guidelines, including taking legal action for monetary damages and imposing other sanctions.

These strict guidelines are forcing most athletes to refrain from participating in any type of social media. One of the potential stars of the 2010 Olympics, Lindsey Vonn, mentioned to her nearly 35,000 Twitter and Facebook followers that she would not be posting until after the games were over. Vonn wrote that “because of the Olympic rules (blackout period) I will not be able to post any updates from now until march 3rd. Sorry, it bums me out too!”

I’m surprised the IOC has not embraced social media – it would be the perfect opportunity to get more fans and visibility of the games. Let’s hope they change their policy for the 2010 Summer Games?

February 9, 2010

US Army Embraces Social Media

The US Army is going to great lengths to embrace and encourage the use of social media. “We do not want to be a closed institution” said LTG Benjamin C. Freakley – US Army Accessions Command. With that in mind, the Army has created online communities on Facebook, Twitter, YouTube, and MySpace. They currently have more than 250,000 friends and followers – and this number is growing daily.

“It’s really transforming the way we look at recruiting, advertising, and communicating” added LTC Brian Tribus. It’s allowing families to stay in touch during difficult and stressful times. They can share photos, instant messages, and web cams. It’s clear that this is a trend the Army continues to expand – especially as the technology further develops. There are a number of potential uses that will improve communication and morale among our soldiers.

Army Strong Stories is an innovative program which allows deployed soldiers “to share their unfiltered perspective on daily life in the military through blog entries, photos and video.” There is currently over 100 soldier bloggers participating in this program.

I think this is an incredibly functional and practical use of social media. I’m anxious to see other branches of the armed forces adopt these tools as well. I’ve added them to my blogroll and look forward to interacting with them.
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February 8, 2010

Howard Stern to replace Simon Cowell on American Idol

Could Howard Stern really be the next judge of American Idol? Since Simon Cowell announced that he is leaving the top-rated Fox talent show for the X Factor, a number of rumors have circulated regarding his replacement. The most recent and perhaps controversial name to be mentioned is Howard Stern. Yes, Howard Stern, aka Fartman (as pictured here).

Is this just a publicity stunt for Fox’s American Idol program… or are they serious? While Howard Stern is great at what he does – a shock jock, he has no credentials in the music industry. I personally think Stern would degrade the quality of the show. Can he be mean and brutally honest like Simon, sure, but that doesn’t translate into musical knowledge. Fox has already brought on a judge with no musical background, Ellen Degeneres. This would be a major mistake… and could cost the show millions of fans.

Stern said on his Sirius XM Radio show that “I was approached by a major TV network to take over a TV show and leave here and do that next year… and I did turn it down. I’m not even sure if I want to be working. I’m waiting to see what happens.” Stern has one more year remaining on his Sirius contract.

I see this as nothing more than a ploy by Howard Stern to renew his contract with Sirius. A good marketing maneuver, and not much more. What do you think… would Howard Stern be a good judge on American Idol?

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February 7, 2010

Doritos best Super Bowl ad for first half

The Doritos ad with the boy slapping his mother’s date was the most memorable during the first half. It was simple, witty, and effective.

While Anheuser-Busch had several good ads for Bud Light and the human bridge for Budweiser beer, I think the Doritos commercial had more stickiness and will stand the test of time.

I’d be curious to hear other thoughts. Do you disagree? Was there a better commercial?

Anheuser–Busch

February 7, 2010

Vote for your favorite Super Bowl ad

YouTube’s AdBlitz channel is allowing everyone to comment and vote on their favorite Super Bowl commercial. In case you need to grab a cold beverage and miss a commercial during tonight’s game, you can always access YouTube and watch the commercials immediately after they are aired. The YouTube community will decide the best commercial which will air on YouTube’s homepage on February 18^th. It’ll be interesting to see if the online community agrees with industry experts.

February 5, 2010

Can a graphic overhaul improve your brand?

IBM historical logos As more companies scramble to compete in the social media frenzy, how do you improve the odds of getting noticed? What does it take for your brand to break through the clutter and rise to the top of the ranks?

The primary objective of a brand is to evoke a thought-process in an audience that creates value. While often times, brands are established over a long time and reinforced with key messages, there are exceptions to the norm. Take for example, Twitter. Twitter was able to successfully create a service, unique identity, and loyal brand in a very short period of time.

A common thread among all top brands is the graphic treatment of their logo and corporate identity. It simply reinforces the importance of graphic design and image. Companies with great products but poor execution of design and /or brand management will ultimately suffer as a result of this deficiency.

Great communication and consumer influence starts with a credible image. There have been numerous studies regarding peoples’ attraction to symmetrical features within other people. The same principle holds true for design. People will remember, trust, and perhaps even favor brands that are well designed and generally attractive.

In summary, yes, I think strongly that a graphic overhaul could improve brand visibility. This is why companies continue to enhance their image and message. Take a look at some top brands and how their logos have evolved over time. It’s interesting to see how font treatments, colors, and marks have transitioned.

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February 4, 2010

Poor social media response for Toyota

Toyota is facing a major recall crisis. The Prius is the latest Toyota model to experience design flaws. Unlike the faulty accelerator pedal being recalled in several Toyota models in the United States, the Prius is being recalled for faulty brakes in other parts of the world.

Toyota has been somewhat nonchalant about these recalls. In a press conference today (shown in the video to the right), Toyota’s managing officer is almost denying that there is a problem with the faulty brakes. “If you don’t press harder on the brake, the distance taken to stop will increase… It is a natural human response to push the brake more, if it doesn’t respond. So I don’t believe that this will lead to an extension of the stopping distance.”

With over 4 million vehicles recalled globally, Toyota is compounding the situation by making excuses and trying to cover up the problems. Instead, Toyota could have handled this unfortunate situation in a much more professional manner. If Toyota had been upfront and honest with the public, I don’t think people would be reacting so emotionally. They should have immediately stepped forward and offered a rebate or some type of compensation to their stranded and loyal customers. They could have done a better job of damage control and stopped the bleeding much sooner.

The lesson for Toyota is that social media has a powerful voice. If you fail to respond quickly to a massive issue – such as this – you will face severe brand degradation. While Toyota is the world’s car manufacturer, it’ll be interesting to see how they restore faith in many of their customers. Any enraged Toyota owners out there?
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