Buzz marketing Archives | Page 3 of 6 | waveSpawn Marketing

August 10, 2010

Steven Slater, don’t spill that beer

Steven Slater, don’t spill that beer It seems that “former” Jet Blue employee, Steven Slater, shoveled about as much crap as one can take in 20 years in the airline business. As you’ve probably heard by now, this all escalated to a dramatic reaction by Mr. Slater in response to a non-compliant passenger. Apparently the passenger failed to listen to the instructions by Mr. Slater to remain seated until the plane completed taxing. Furthermore, as the passenger retrieved a bag from storage, the luggage struck Mr. Slater in the head. After an exchange of expletives, Mr. Slater helped himself to a cold beer then jumped down the emergency exit slide to head home for the day. Wow, that’s going out in style. It’s similar to Fred Flintstone sliding down the dinosaur after 8 hours of pounding rocks. It probably felt good.

We’ve all had rough days – where we’ve wanted to take matters into our own hands. That’s exactly what Steven Slater did. He was fed up with the nonsense, spoke his mind, grabbed a refreshing beverage, and then stormed out. Maybe his behavior was extreme, but it seems that many people can relate. Steven is instantly becoming an internet sensation for his efforts. His Facebook page already has 50,000 fans. Clearly people understand his frustration.

Whether you agree with Steven’s reaction or not, most people have witness an irate customer who just doesn’t listen. They seem to annoy everyone around them. It’ll be interesting to see how Jet Blue responds to this issue. While I don’t know the specific details, I must admit, it’s pretty entertaining. We’ll all be watching to see how much support and money will be raised for Steven.

August 3, 2010

Market your regional product or service with foursquare

foursquare marketing If you haven’t familiarized yourself with foursquare yet, it may be worth your while. Foursquare is gaining popularity quickly. Many businesses are leveraging it to create customer loyalty programs. It’s GPS integrated features allow people to “check-in” when they are at or near your business. This allows you to track frequent visitors. You can structure incentives for your targeted community. For example, if you run a pizza shop, you can offer a free pizza to the member who “checks-in” the most within a given timeframe (month or week). If you have a hair salon, you can give a product away for every 10 check-ins. You can be creative in your offers, but it’s an ideal way to entice potential prospects and reward existing customers.

A powerful feature of foursquare, like most social media platforms, is that it shares information with all of a user’s friends. This creates instant viral marketing. If someone checks-into your establishment, everyone in that person’s network will get updates. It’s like a free plug for your business. As frequent users strive to collect prizes or discounts, this creates competition between various patrons. The better the prize, the bigger the interest. It’s almost like a virtual scavenger hunt.

When you have time, “check-in” to foursquare and see for yourself. If you have questions or not sure where to start, waveSpawn can help…

June 11, 2010

How are you establishing brand preference?

Brand preference Branding, for many companies, is low on their priority list – or perhaps even off the radar screen. Many businesses simply do not give sufficient focus to their brand initiatives. How many times have you heard – branding is too intangible or “if you can’t measure it, you can’t manage it”? Since branding isn’t directly reflected on a company’s balance sheet or financial statements, it’ often overlooked.

The reality is, branding, while difficult to accurately quantify, is a powerful marketing tool that can enable tremendous returns on investment. Branding is the primary reason consumers are willing to pay triple the price for one product over another.

Executed properly, corporate or product branding creates a perception that targeted prospects and customers gravitate towards. Perhaps the brand symbolizes an active lifestyle, innovation, caring, luxury, reliability, a company’s policy on environmental issues, etc. An effective brand evokes a feeling which creates long-term customer loyalty. It is the result of a clear vision that fits with the overall corporate strategy.

Branding is directly related to the perceived value of a product or company. While brand awareness is essential for name recognition, strategic awareness occurs when you have differentiated your brand in the mind of your market. This is often referred to as your unique selling proposition. This tells the market what you do, and more importantly, how you do it differently or better than your competitors.

To go one step further, establishing brand preference should be the desired outcome of a company’s branding initiatives. This allows the market to understand what is unique about a particular brand, allows them to emotionally connect to the brand, and creates a bias for selecting that brand over competing brands.

Fortunately, there are many effective marketing and branding strategies to help companies improve their brand visibility. Social media has opened a vast number of opportunities for businesses of all sizes to rapidly disseminate information, generate buzz, and establish brand recognition. Social media enables companies to get immediate customer feedback. Truly listening to your customers and responding to each of them can have a significant impact on the credibility of your brand.

Social media also facilitates an effective means for companies to monitor their brand image. There are a number of analytical tools which generate valuable reports and statistics. This is beneficial for a number of reasons – it can create an objective profile of the current landscape. It also allows you to set benchmarks and measure specific metrics. These could include the number of times your brand is mentioned, the number of links to your product or site, the number of retweets, etc.

Social media is gaining momentum every day; it is a powerful form of communication that is not going away. Companies can either watch on the sidelines or actively participate to help establish the communication channels that will drive brand preference.

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May 20, 2010

Twitter is over capacity – again!

I find it peculiar that every morning this week as I logged into Twitter, I was greeted with this same image – a whale being hoisted out of the water by a bunch of tweety birds. I’ve certainly encountered this image before, but not with the same frequency as this week. I can only assume that this is a good problem for Twitter.

I must confess, I am not a “power-tweeter”, but I do peck around daily to see what’s happening. I just found it unusual to get the same “over capacity” message every day this week. I’m sure avid users have become accustomed to this issue and have a work-around in place.

I can only imagine that Twitter is in the process of beefing up their computing power to meet the growing demands of micro-blogging. They must be so inundated with tweets that servers are simply melting. Is anyone else getting this message frequently? Come on, let it out….

May 4, 2010

Internet Explorer losing browser share

At it’s peak in 2003, Microsoft’s Internet Explorer claimed 95% of the browser market. According to a recent report from BBC News, that figure is now around 60%.

Latest statistics, from measurement firm NetApplications, show that IE has 59.9% of the market, with Firefox gaining on it, with 24.5%.

While third-place Google Chrome’s 6.7% share of the market looks tiny by comparison it is rising sharply, up from just 1.7% this time last year.

A new version of IE is imminent.

Microsoft has gradually been losing market share, largely due to concerns over security, experts said.

Apple’s Safari browser is also growing due to increased sales of Macs, plus the iPhone, and iPad. As an avid Firefox user, I am happy to see an increased usage of Mozilla. Firefox has a great variety of add-ons to customize your browsing experience. Although I must admit, from a development standpoint, it would be nice to have some commonalities and standards.

February 12, 2010

Can a Facebook group influence Brett Favre?

Brett Favre Billboard It’ll be interesting to see if social media mixed with traditional outdoor billboard advertising can influence the career of Brett Favre. There is a loyal and persistent group of fans on Facebook that are determined to bring Brett back to the Minnesota Vikings to play another year of football. The Facebook group has grown to about 128,000 fans… just a little shy of their goal of 4 million fans.

This group has also created their own website. They have raised enough funds to place a billboard in Brett’s hometown of Hattiesburg, MS. The sign reads “Hey No. 4, do Minnesota fans love you and want you back next year? You Brettcha!”

Let’s see how Brett reacts to this… if we’ve learned anything, it’s that Brett likes to change his mind. I can’t imagine he wants to retire on an interception throw to lose the playoff game to the New Orleans Saints. After all they were poised to win that game – and perhaps the Super Bowl?

Can social media play a small part in Brett’s decision to return to the NFL? Perhaps the more important question is should he return?

February 11, 2010

Making sense of Google Buzz

I’ve been an avid user of Gmail for the past six years. Yesterday I was reading all about Google Buzz and their attempt to succeed in the social media frenzy. Sure enough when I logged into my Gmail account, I saw the “Buzz” icon right below my inbox… so naturally I clicked on it. Wow, I already have several people following me and following several people. Apparently, I’m connected with everyone in my address book. Since Google Buzz integrates with Gmail without the need for users to sign up, Google instantly added 176 million users to their social network platform… not too shabby of a start.

It’s no secret that Google is anxious to compete in the social media space. While their social media platform Orkut has not reached the masses as Facebook has, this has not seemed to deter Google. Buzz seems to be a much more strategic way of penetrating the market.

While it’s intriguing to have built-in connectivity features in my email, I must admit it feels a little invasive. There comes a time when consumers want the convenience of aggregated information on a single platform. Who has time to login to dozens of different systems to manage their information, respond to questions, and provide updates? I’ve got login credentials for so many accounts – I can’t even keep track of them all. It would literally take me a few hours just to login to each of them for 5 minutes each on a daily basis.

In order to solve this issue, I think we’ll begin to see a convergence of the top players in this space. While some of the systems are already compatible, most users want a single stop destination. Think Facebook on steroids. The best features of the top platforms need to collaborate and partner to develop the ultimate social media networking destination.

What are your thoughts? Is there an easy solution to all of these disparate systems? Is Google Buzz the savior?

February 10, 2010

Olympic Committee limits social media activity

Lindsey Vonn Sports enthusiasts around the world are geared up for the upcoming Winter Olympic Games in Vancouver, CA. This is the perfect venue for social media platforms to be involved – let athletes from all parts of the world stay in touch with their friends and family. However, the International Olympic Committee (IOC) has implemented extremely strict social media guidelines for all athletes and participants to abide by. Athletes are not to post any type of videos, Olympic logos, or action photos.

The dissemination of moving images of the Games through any media, including display on the Internet, is a part of the IOC’s intellectual property rights. No sound or moving images (including sequences of still photographs which simulate moving images) of any Olympic events, including sporting action, Opening, Closing and Medal Ceremonies or other activities which occur within any zone which requires an Olympic identity and accreditation card (or ticket) for entry – e.g. competition and practice venues, Olympic Village, Main Press Centre – (“Accredited Zones”) may be made available, whether on a live or delayed basis, regardless of source.

Violation of these Guidelines by an Accredited Person may lead to the withdrawal of such person’s Olympic identity and accreditation card, as foreseen in the Olympic Charter. The IOC reserves the right to take any and all other measure(s) it deems fit with respect to infringements of these Guidelines, including taking legal action for monetary damages and imposing other sanctions.

These strict guidelines are forcing most athletes to refrain from participating in any type of social media. One of the potential stars of the 2010 Olympics, Lindsey Vonn, mentioned to her nearly 35,000 Twitter and Facebook followers that she would not be posting until after the games were over. Vonn wrote that “because of the Olympic rules (blackout period) I will not be able to post any updates from now until march 3rd. Sorry, it bums me out too!”

I’m surprised the IOC has not embraced social media – it would be the perfect opportunity to get more fans and visibility of the games. Let’s hope they change their policy for the 2010 Summer Games?

February 9, 2010

US Army Embraces Social Media

The US Army is going to great lengths to embrace and encourage the use of social media. “We do not want to be a closed institution” said LTG Benjamin C. Freakley – US Army Accessions Command. With that in mind, the Army has created online communities on Facebook, Twitter, YouTube, and MySpace. They currently have more than 250,000 friends and followers – and this number is growing daily.

“It’s really transforming the way we look at recruiting, advertising, and communicating” added LTC Brian Tribus. It’s allowing families to stay in touch during difficult and stressful times. They can share photos, instant messages, and web cams. It’s clear that this is a trend the Army continues to expand – especially as the technology further develops. There are a number of potential uses that will improve communication and morale among our soldiers.

Army Strong Stories is an innovative program which allows deployed soldiers “to share their unfiltered perspective on daily life in the military through blog entries, photos and video.” There is currently over 100 soldier bloggers participating in this program.

I think this is an incredibly functional and practical use of social media. I’m anxious to see other branches of the armed forces adopt these tools as well. I’ve added them to my blogroll and look forward to interacting with them.
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February 8, 2010

Howard Stern to replace Simon Cowell on American Idol

Could Howard Stern really be the next judge of American Idol? Since Simon Cowell announced that he is leaving the top-rated Fox talent show for the X Factor, a number of rumors have circulated regarding his replacement. The most recent and perhaps controversial name to be mentioned is Howard Stern. Yes, Howard Stern, aka Fartman (as pictured here).

Is this just a publicity stunt for Fox’s American Idol program… or are they serious? While Howard Stern is great at what he does – a shock jock, he has no credentials in the music industry. I personally think Stern would degrade the quality of the show. Can he be mean and brutally honest like Simon, sure, but that doesn’t translate into musical knowledge. Fox has already brought on a judge with no musical background, Ellen Degeneres. This would be a major mistake… and could cost the show millions of fans.

Stern said on his Sirius XM Radio show that “I was approached by a major TV network to take over a TV show and leave here and do that next year… and I did turn it down. I’m not even sure if I want to be working. I’m waiting to see what happens.” Stern has one more year remaining on his Sirius contract.

I see this as nothing more than a ploy by Howard Stern to renew his contract with Sirius. A good marketing maneuver, and not much more. What do you think… would Howard Stern be a good judge on American Idol?

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