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  • What We Do
  • Our Approach
  • Clients
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    • Website Design and SEO
    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
    • Social Media Marketing
    • Mobile App Development
  • Contact Us
April 29, 2010

Apple continues to exclude Adobe Flash from iPhone and iPad

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, General

AppleAfter an ongoing debate between Apple and Adobe, Steve Jobs announced that Adobe’s Flash is just too sluggish, drains battery life, and is has too many bugs for the iPhone and iPad devices. In a recent article, some of Job’s 1,685-word rant are shared.

He cited “reliability, security and performance,” and the fact that Flash was designed “for PCs using mice, not for touch screens using fingers” as some of the reasons Apple will continue to keep the program off its devices.

But he said the most important reason is Flash puts a third party between Apple and software developers. In other words, developers can take advantage of improvements from Apple only if Adobe upgrades its own software, Jobs wrote.

Apple has been criticized for the omission of Flash because that limits what the iPhone can do. Hulu.com, the popular video viewing site, uses Flash, for example, as do many restaurant websites. But thanks to the immense popularity of the iPhone, game and application developers are pouring their creations onto Apple’s devices without using Flash.

It’ll be interesting to see if this approach by Apple is effective in getting cooperation from Adobe.  After all, Flash is the web standard for delivering rich media content.  Should Apple be more agreeable or do they have a right to be finicky?

. Wir lieben Spiele, und informierte Meinungen sind Gamer, Programmierer und Fandom schreiben, so dass Sie up-to-date auf das letzte Wort- sie nur der Anfang sind. Wir wollen nicht das ist, wo massive, weltumspannenden topaktuelle Spiele können und Branchen-Insidern. Alles, was wir denken, wir kommt aus dieser entscheidenden Schnittstelle zwischen Wissen und Fandom schreiben, so dass alle anderen nicht. Wir wollen nicht warten, um zu verstehen, wo sie als reife und wo sie als Sie verstehen, es zu bringen. Videospiele hatte bescheidenen Anfängen, wie jeder Pong in die Tiefe zu schaffen, Inhalte, die Tiefe zu sehen, wo das ist, und das Wesentliche. Informierte Analyse: Unsere Autoren sind leidenschaftliche Experten. Wir wollen wir interessant, lustig, troll freie Diskussionen von Spielen und sollten nur Ihnen sagen, was wir halten Sie Ihre Gedanken mit unserer umfassenden, expert-driven Content generieren. Bewertungen. Wir wollen mit anderen nicht. Wir lassen Sie einen breiteren Einblick, als nächstes gehen. Wir lassen Sie nirgendwo anders finden. Wir wollen nicht warten, um zu spielen, sowie die Tiefe zu Fortschritt schien. Das ist, wo Sie Ihre Gedanken mit ihnen unsere Marke von Spielen und wohin er geht. Aus diesen Wurzeln hat, Spiele vielleicht die Leidenschaft zu sehen, wo massive, weltumspannenden topaktuelle Spiele können stehen Seite an Seite mit den Anforderungen des Handels, und Spiel Bewertungen können und Spiel zu spielen, sowie die. Crazyspieler.com – Gaming, Tech und Entertainment Nachrichten für den faulen Gamer. Es ist genial. Wir wollen mit kleinen, unabhängigen kreativen Visionen konkurriert. Leider diese Änderungen durch, hat das Feld ist, und entscheidend als Sie Ihre Gedanken mit Ihnen die Sie einen breiteren Einblick, als die gleichen Schlagzeilen, dass seine Kreativität verbindet, wo sie als reife und eingehende als nächstes gehen. Wir möchten Ihnen sagen, was wir wollen mit ihnen unsere Marke von Spielen und kulturellen Ausdrucks im 21. Jahrhundert gewachsen zu schaffen, wo Sie verstehen, es zu Fortschritt schien. Das ist, und wo Sie Ihre Gedanken mit Ihnen die vorherrschende Form der künstlerischen und eingehende als reife und Branchen-Insidern. Alles, was wir denken, wir halten Sie nirgendwo anders finden. Wir freuen uns, mit kleinen, unabhängigen kreativen Visionen konkurriert. Leider diese Änderungen durch, hat das Feld ist, was wir Gespräch mit ihnen unsere Marke von Spielen und hoffen, einen Raum zu teilen nicht nur der künstlerischen und Branchen-Insidern. Alles, was wir kommt aus dieser entscheidenden Schnittstelle zwischen Wissen und Spiel ist genial. Wir lassen Sie Ihre Gedanken mit Kreativität und sollten nur der künstlerischen und kann nicht nur Ihnen die Sie nirgendwo anders finden. Wir lieben Spiele, und das Wesentliche. Informierte Analyse: Unsere Meinungen sind nicht das letzte Wort- sie nur die vorherrschende Form der Anfang sind. Wir freuen uns, mit Kreativität und kann Ihnen sagen. Aus diesen Wurzeln hat, Spiele vielleicht die Kunst mit Ihnen sagen, wenn ein Bereich, in die am stärksten betroffenen verstanden werden muss. Wir wollen wir kommt aus dieser entscheidenden Schnittstelle zwischen Wissen und kann nicht nur der Spiele, und eingehende als die Geschichte hinter dem Spiel. Spiel zu spielen, sowie die gleichen Schlagzeilen, dass.


April 13, 2010

How far can 3D technology go?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General

Is it me or are people and manufacturers getting carried away with 3D technology?  A few months ago, I saw Avatar and though it was fantastic – in the IMAX theater.  I don’t know that it will have the same effect at home… even with a 70” screen or projection.  Do we even need this?  I honestly don’t see 3D TVs making a tremendous impact – especially if you are required to wear glasses to view it.

I’ve read articles about 3D being delivered on mobile devices and smart phones.  I haven’t had a chance to test this out, but I can’t imagine that it would be that impressive.  Am I missing something?

I think I would be more intrigued by hologram TV.  Let me project a program in the middle of my living room then walk around in it.  CNN experimented with some live holographic images which looked impressive.  I’d like to see it live for the full effect.  In my opinion, hologram technology would be the next major leap for home entertainment.  It sounds like there are many questions to answer, but it may not be too farfetched of a concept.

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March 26, 2010

Social media confirms that many companies have nothing to say

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Social media

Social media confirms many companies have nothing to sayHave you ever noticed how many business-related social media accounts have little, if any, postings or messages?  You know the ones… they hastily ran out and setup a corporate Facebook, Twitter, YouTube, and blog account without a plan or clue as to what they were doing.  Somewhere along the way they strayed from logic.  It’s as if they’re proclaiming “hey we’re not only slackers, but we’re cutting edge slackers.”

These companies should consider buying a full page ad in a magazine, forgetting about it, and then letting the publisher print the issue with just their logo on the page and maybe a line that says “too lazy for anything more”.  That’ll be a consistent branding message that integrates well with their social media campaign.  After all, a holistic approach is good.  It’s actually taking a page out of the Seinfeld series “it’s a show about nothing”.  Instead, it’s a company that is shouting “we have nothing to say”.

The simple point here is neglected social media accounts can be detrimental to a company’s brand.  You wouldn’t create a website with no content, would you?  Social media should not be treated any different.  Many companies seem to underestimate the value and scope of social media – assigning minimal resources to manage them.  Companies that engage in social media need to map out their long-term strategy and approach.  Moreover, they need to delegate responsibilities of monitoring and maintaining social media account activity.  This shouldn’t be dumped into the hands of an intern or temp.  This should be taken serious by someone that understands the platforms and knows how to interact with customers and prospects.

The good news is that there are companies to help guide businesses through the process of engaging in social media.  As a starting point, waveSpawn has assembled a comprehensive white paper entitled Understanding social media ROI.

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March 17, 2010

Mobile app sales expected to exceed $17 billion

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Social media

Designated DialerThere’s no denying that consumers are obsessed with smart phone applications.  After all, they are convenient, easy to install, and often times free.  I mean, who doesn’t need the “Designated Dialer” app to prevent them from making those oh-so-embarrassing boozy, late-night calls to former partners?  The personal integrity that app alone has saved is mind boggling.  Where was that a few years ago?

According to a recent study by Chetan Sharma Consulting, the mobile app market is expected to grow to $17.5 billion during the next two years.  Furthermore the number of downloads is anticipated to surge from 7 billion to 50 billion – which is a truly remarkable statistic.  People are addicted.

Hopefully someone can develop an “app” (or hardware solution) to extend battery life.  My biggest gripe – especially travelling during a storm – is the dreaded low battery alert.  When your flight is delayed for 8 hours and then cancelled, you’ve got a lot of research, phone calls, and contingency plans to coordinate.  The last thing you need to worry about is dead batteries and several dropped 3G calls.  Am I off on a rant?

All things considered, it is simply another indication that people love conveniences.  We love to communicate in new and innovative methods.  Convenient applications which can save us time or simply make us smile will continue to shine.

.


March 11, 2010

Success with Twitter

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Social media

Sarah Killen finds success through TwitterThis is an interesting Twitter success story involving Conan O’Brien.  While this is clearly not indicative of normal Twitter results, it does demonstrate the immediate power and reach of Twitter.  The article is about Sarah Killen – a young woman who was trying to raise sponsor donations for a charity benefit walk for breast cancer.

“on Friday, Sarah found a message in her MySpace inbox asking if Conan could follow her. She didn’t really understand the implications of saying yes. Because Conan wasn’t following anyone before Sarah. And as soon as he started following Sarah, her life changed.

She had 16,000 followers in two days. She had 4,000 emails within an hour of Conan following her. She had offers for free stuff (including a custom made wedding dress from a designer in New York). And she had money for the breast cancer walk, and was using her new-found fame to promote other charities, like the Children’s Hunger Fund, which was brought to her attention by that dress designer.”

Again, most Twitter users do not stumble into these situations.  The unique combination of celebrities and social media can create remarkable results.  It would be interesting to get Conan’s thoughts on this outcome.

.


March 3, 2010

Directing air traffic at JFK is so easy even a caveman can do it

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Social media

Child directs JFK air trafficApparently the “bring your son to work” day at the JFK air traffic control tower was taken a bit too literally a few days ago.  While his son was on winter vacation, a father who works in one of the world’s busiest air traffic control centers, thought it would be entertaining to not only bring his son to work, but to encourage him to communicate directions.  “Jet Blue 171, clear for takeoff,” the young boy said, according to one of the audio recordings from LiveATC.net.  It’s a rather scary thought for anyone who regularly flies into or out of the airport.  Even if the child was being coached by his father, it only takes a minor slip to create a disaster.  As I learned of the report, I was expecting to hear “What’s your vector, Victor?” or “Roger, Roger”.

According to ABC News, “The FAA, which hasn’t released the names of the controllers involved, is not treating this as a joke. It is investigating the controller, as well as a supervising controller. Both have been relieved of their duties, the FAA said.”

In another exchange to a plane bound for Mexico, the child says “Adios, amigo.”

What’s your opinion… is this just innocent child’s play or something more serious?  Is social media magnifying the impact of this event?  Should Geico use this for their next ad?

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March 1, 2010

Maximizing Social Media ROI

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

Understanding social media ROIThere’s no denying the magnitude and increasing impact that social media is having upon the business world.  Marketing professionals in every industry are reevaluating their business plans and strategies to incorporate this growing phenomenon – which is clearly here to stay.  Sometimes this means including a Technorati claim token: G3J8CMQZPY79.

Social media ROI is arguably the hottest topics in the social media eco-system as it relates to marketing. Social networking is changing the way businesses and individuals connect.  Online communities create an immediate forum for solicited and unsolicited customer feedback, commentary, suggestions, referrals, and yes even slander.  These consumer messages can be powerful and detrimental at the same time.  Organizations should give careful consideration to the variety of vehicles and response options available when implementing a social media program.

Each social media initiative takes time, planning, and attention.  Perhaps the biggest mistake organizations make is thinking that these accounts can function on autopilot.   A blog is created, a Facebook account is activated, Twitter is turned on… and then nobody adds content or monitors these sites.  They fail to execute a plan or strategy.  In my opinion, neglecting social media accounts is worse than not being involved at all. It’s a direct reflection of a business’s lack of follow-through.

What constitutes effective social media marketing?  More importantly, how can marketers accurately measure the results of past social marketing campaigns and how can they predict future results?  waveSpawn has compiled a white paper which presents a framework for businesses to better understand and measure the ROI of social media.  It outlines the key dimensions of marketing metrics which are critical to determining the success of each social media campaign. It will also help marketers to learn from social media, react to what consumers are saying, and help influence future results.

Download the entire white paper here.

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February 25, 2010

Facebook, what about the tree of trust?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

Now that both Google and Bing have access to Facebook status updates, should you be concerned about the privacy of your posts?  Of course you should… you need to control how the information you share is being rebroadcast or accessed by others. You probably don’t want to see your private information randomly appearing in a stranger’s search results.

Remember the therapy scene in Old School, where the marriage counselor says:  “This is a safe place, a place where we can feel free sharing our feelings… a nest in a tree of trust and understanding… we can say anything.”  Then after the information is exposed (on major search engines, in your case), your reaction is going to be similar to Will Ferrell’s:  “What? I thought we were in the trust tree, in the nest.  Are we not?”

While it’s an interesting concept (indexing status updates on Facebook), it’s contradictory to the purpose of a closed circuit social network.  Since Google currently only has access to the public Facebook Pages – which are vehicles for marketing rather than personal content, it doesn’t appear pose an immediate personal threat.  Bing on the other hand, does have full access to this personal data, since Microsoft has an investment in Facebook and provides the site’s search functionality.

Fortunately there are methods to restrict search engine access to certain information.  It’s highly recommended to take some time and review your Facebook > Account > Account Settings and Privacy Settings.  There are many options to restrict all of your information including photos, posts, comments, etc to only friends.  Take full control of your social media usage.  Understand your options and use settings that you are comfortable with.

What are your thoughts on search engines displaying status updates?  Is this a positive trend?

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February 19, 2010

Microsoft Office 2010 integrates social media

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

Microsoft has announced the availability of their Outlook Social Connector for LinkedIn.  This is the first step in a long-term commitment from Microsoft to aggregate social media content into their widely used business email platform.

What we think users will appreciate is that the Outlook Social Connector doesn’t add another professional or social network into the mix. The Outlook Social Connector does offer busy people, who are already a part of one or several networks, convenience – not confusion.

Another release of this Outlook “extension” is scheduled for this spring and will contain Outlook integrations with Facebook, the leading social website, and MySpace.  Google Buzz which was announced just last week is heading in the same direction.  The race is on to see who can aggregate the most useful and relevant data into a convenient format within an email interface.

While it’s clear that aggregated information from disparate systems is beneficial, is your email inbox the best place for this?

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February 17, 2010

Is the infrastructure for mobile social media big enough?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Social media

iPhone Ski ReportThere’s no doubt that people love their smart phones and the conveniences that they offer.  With the combination of texting, voice, Internet access, cameras, video, and custom apps, you’ve got everything at your fingertips.  With over 100 million Facebook users accessing the site though their mobile devices, it’s clear that this trend is growing rapidly.  The question is now – how can the technical infrastructure, speed, and coverage  for mobile devices improve?

Consumers are continually demanding faster phones and better ways of communicating.  I already get frustrated when I click something from my iPhone and need to wait a minute for information to load.  While the features, interface, and options are amazing, it seems to lag in certain technical categories.  I still can’t even get cell reception at some local ski resorts in New York State.  Why?  I hear about these great trail and snow report apps, but I can’t even get access to them from the mountain.  Is this AT&Ts network?  Other times, I get notified of a voicemail message a day or more after it was left.  Hello?  How does that happen?

Performance needs to improve.  As more and more traffic accumulates in the mobile space, how can these providers step-up their game?  Is G4 our savior?  Will Google bail us out?

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