smartphone Archives | waveSpawn Marketing

September 15, 2014

Is it time to upgrade to the iPhone 6?

Are you on the market for a new smartphone? Are you still using the iPhone 4c or 4s? If so, now may be the time to consider purchasing the newly released iPhone 6 (or 6 plus). These phones have a few key features which may be worth the upgrade.

From a visual perspective, do you have issues seeing smaller screens? Well the good news is the iPhone 6 plus has a massive 5.5 screen size. Dubbed as the phablet (phone-tablet combination), the iphone 6 plus you get more pixels per inch, better battery life (twice as long for music, 20-40% for video and web browsing) and an improved camera. Here’s a quick size comparison:

While the bigger screens on the iPhone 6 and 6 Plus might be the most notable change to Apple’s new gadgets, there are some other cool features these phones have that their predecessors don’t:

A8 chip with 64-bit architecture – uses two billion transistors and is 25% faster, 50% more efficient and 13% smaller than its A7 predecessor.
The M8 motion coprocessor is designed for fitness apps. It’s more than a step tracker, the new M8 can distinguish between sports such as cycling and running. It also can calculate distance and elevation using an onboard barometer to measure air pressure changes.
A new wide angle iSight lens, true tone flash, f/2.2 aperture, greater noise reduction and a 2 x faster autofocus provide even better images.
There’s also a new Apple-designed image signal processor built into the A8 chip to improve the way the iPhone 6 handles images.
The iPhone 6 (and 6 Plus) sports CAT 4 LTE, offering data speeds of up to 150Mbps and it supports LTE coverage for 20 bands, covering over 200 networks worldwide. The most bands covered by any iPhone.
Pay with your iPhone using Touch ID in stores and in apps

How do you know if you’re eligible to get an iPhone 6 for as little as $199 (with a new 2-year contract)? For a quick check from your current mobile provider, use the following numbers:

AT&T: *639# (call)
Sprint: 1311 (text “UPGRADE” to that number)
Verizon: #874 (call)

Feel free to add your comments regarding the iPhone 6 – especially once you have it in hand.

July 26, 2013

Developing Mobile Apps for Windows 8

Windows 8 Phone Is your business considering a mobile application to connect with the growing number of smartphone and tablet users? Have you finalized which operating systems (Android, Apple iOS, Blackberry, and Microsoft Windows) to focus on? Have you given serious thought to Windows 8? We’ve compiled some general statistics to assist.

While the overall percentage of Microsoft Windows 8 smartphone users in the US is small (5.6%), the numbers are steadily rising. In fact, Windows is expected to own 12% of the smartphone market by 2017. To put those numbers in perspective, let’s start with 140M smartphone users in the US today. More mobile subscribers are using smartphones than non-smartphones (51%). The percentage of smartphone users in the US is expected to climb to 80% by 2017 – that would translate to approximately 224M smartphones in the US.

If these predictions hold true, the number of Microsoft Windows mobile phone users in the US by 2017 could be over 26 million (12% of 224M). That’s a pretty large demographic to overlook when developing a mobile application. Also keep in mind that “90 per cent of the world is using the Windows operating system in some form or another today. That’s a whole lot of users just waiting to buy apps from the Windows Store.”

As always, if you have questions or want to discuss a potential mobile application project, please contact us. For this experience is crucial to buy quality essay papers online. We give you an opportunity of buying an essay. Purchase yourself a spare time wisely! There is no arguing about that. Buying customized essays online. Do not to stay in touch with your college essays online – . Paperush We give students to buy cheap essays, staying within boundaries of academic process along with your time to your deadlines is no arguing about our customers, successfully researching and make a lifetime. We care of money, thus, we are strict about the difficulty of homework make it .

October 30, 2012

Mobile commerce and marketing to smartphones

Smartphone shopping app As the number of consumers using smartphones and tablets continue to rise, businesses are incorporating new marketing strategies to reach these potential customers. In fact, a growing number of people no longer use the traditional desktop computer or laptop outside of the workplace.

What does this mean for a small business?
This shift in mobile technology doesn’t mean that consumers are no longer buying online. Quite the contrary – online spending is expected to rise for the fourth straight holiday season. “Online shoppers in the United States will spend $54.47 billion this holiday season, up 16.8% from $46.63 billion last year”, according to a new projection from eMarketer.

This tells us that more and more people are shopping online using their smartphones and tablets. Here are some additional statistics regarding smartphones:

4 out of 5 consumers use smartphones to shop. (Source: comScore, 2012)
74% of U.S. consumers use location based services on their smartphone and 46% of mobile phone users use location based services. (Source: Pew Internet & American Life Project, 2012)
Mobile searches related to restaurants have a conversion rate of 90% with 64% converting within the hour. (Source: xAd and Telemetrics, 2012)
According to a recent Mobile Advertising Survey, 64% of survey respondents who have smartphones have made a mobile purchase after seeing a mobile ad.
3 in 5 Mobile Users Pay Attention to Mobile Ads While Visiting Social Media Sites (Source: Prosper Mobile Insights™, 2012)

Smartphone and tablet users are very active on the Web. This presents a powerful opportunity for businesses to engage with these mobile users through relevant and highly targeted advertisements. So just how are businesses marketing to mobile users? There are a number of tactics which can be customized and integrated into a business’ marketing strategy.

Mobile-friendly website – ensure your website is accessible through a mobile browser
Mobile advertising – include easy contact options in your mobile ads such as direct call buttons
Geo-marketing – reach a highly targeted mobile audience with a custom message
Social Media – integrate the appropriate balance of digital and social media: Facebook, Twitter, YouTube, Instagram, LinkedIn, blogging, Google Local, foursquare, Yelp, Groupon, etc.
QR Codes – drive targeted traffic to unique web pages, specials, coupons, etc.
Mobile applications – create uniquely branded customer loyalty programs, payment facilities, notifications of appointments, services, directions, etc.
Mobile deals and coupons – if appropriate for your business, consider some of the deal sites which can generate a large amount of regional buzz and help your branding efforts.

These are just a handful of mobile marketing opportunities to consider. There is no one-size-fits-all solution. Each business will need to test and evaluate a number of these mobile initiatives to determine what works best for them. waveSpawn is always happy to discuss marketing strategies and help small businesses communicate better. Please contact us for more information.

October 25, 2011

Marketing to mobile phones

Small businesses these days have a lot of marketing options. Staying focused and under budget can be challenging. Here’s a quick tip for targeted search advertising:

Marketing to mobile phones
If you already use pay per click (PPC) advertising models such as Google AdWords, you may be familiar with ways to reach your target audience. This could include defining the geographical location, specific keywords or phrases, time of day, etc. What you may not be aware of is the ability to create and deliver custom ads for mobile devices. This can be a convenient and effective way to reach new prospects. Since you know they are connected via a mobile device, you can integrate direct calling features to make it easier for them to contact you. You can also modify the text and message so that it’s optimized for mobile display. Consumers are increasingly using their handheld devices as mini laptops and business owners can certainly increase sales by keeping up with mobile technology. Being able to search and contact businesses on a handheld is essential.

Once your mobile or WAP ad has been setup, monitor the activity over a reasonable amount of time and continually refine your message and demographic options to improve performance. These little adjustments can help you maximize your marketing budget!