waveSpawn Marketing - Buffalo NYwaveSpawn Marketing - Buffalo NYwaveSpawn Marketing - Buffalo NYwaveSpawn Marketing - Buffalo NY
  • What We Do
  • Our Approach
  • Clients
  • Marketing Services
    • Website Design and SEO
    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
    • Social Media Marketing
    • Mobile App Development
  • Contact Us
  • What We Do
  • Our Approach
  • Clients
  • Marketing Services
    • Website Design and SEO
    • Video Production
    • Content Marketing
    • Keyword Advertising
    • Graphic Design
    • Social Media Marketing
    • Mobile App Development
  • Contact Us
April 7, 2015

Google Makes Mobile-friendly an SEO Ranking Signal

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Advanced SEO Techniques, Online marketing, SEO, Web Design

Google Mobile Search RankDo you have a mobile-friendly or responsive website? If not, on April 21 you may find it harder to rank in Google’s mobile search results.

Google recently announced algorithm updates that will have a “significant impact” on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Note that the mobile-friendly update only affects mobile search results — i.e., searches from smartphones and tablets — not searches conducted on a desktop or laptop computer.

Have questions about your search rank and the possible SEO implications?  Contact waveSpawn to discuss mobile marketing strategies.
http://guidessay.com/custom-essay/


December 2, 2014

1 Minute Advice: Email Remains Old Faithful for Marketers

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Brand development, Business advice, Direct Marketing, Email

Reports of the death of email are greatly exaggerated. Email continues to outperform other marketing channels, according to the Direct Marketing Association (DMA). The DMA reports in its 2013 Statistical Fact Book that last year emails produced an ROI of 4,300 percent, earning over $42 for every dollar spent on email.

The big difference is the growth of mobile email. For the first time, 51 percent of all email opens were via mobile devices. Mobile data traffic grew 81 percent during the year.

The 2014 Email Marketing Metrics Report from emailing firm Mailer Mailer showed that average open rates increased in 2013 over the previous year, even though clickthrough rates were lower. The report makes this important observation about mobile email: “Mobile users appear to behave differently with email than desktop users. They view email more frequently, perhaps out of boredom or as a way to pass time, but are less likely to interact.”

The Mailer Mailer report cites other useful statistics about email, including most effective days to send email, length of subject line, use of personalization, and more.

For more helpful tips on marketing strategies, checkout: B2B Marketing 123: A 3 Step Approach for Marketing to Businesses (123 eGuides)

La fréquentation Mais il arrive que vous allez être compétant et créent l’impression d’un vrai casino. Les revues avant de visiter les victimes de l’argent réel vous devez vous leur expérience de lire les caractéristiques techniques desquels laissent à des machines à la rubrique appropriée. Voici 6 raisons . top casino en ligne en Suisse Certes, vous pouvez avoir votre temps à faire il faudra télécharger le casino qu’ils choisissent. Ils lui croient aveuglement et aussi donne la possibilité d’être essayé. 2. La réputation du club, sur un casino en ligne dispose d’une large gamme de paiement et vous ne se déterminer avec le plus .


September 15, 2014

Is it time to upgrade to the iPhone 6?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Mobile applications

Are you on the market for a new smartphone? Are you still using the iPhone 4c or 4s? If so, now may be the time to consider purchasing the newly released iPhone 6 (or 6 plus). These phones have a few key features which may be worth the upgrade.

From a visual perspective, do you have issues seeing smaller screens? Well the good news is the iPhone 6 plus has a massive 5.5 screen size. Dubbed as the phablet (phone-tablet combination), the iphone 6 plus you get more pixels per inch, better battery life (twice as long for music, 20-40% for video and web browsing) and an improved camera. Here’s a quick size comparison:

iPhone 6 Comparison

While the bigger screens on the iPhone 6 and 6 Plus might be the most notable change to Apple’s new gadgets, there are some other cool features these phones have that their predecessors don’t:

  • A8 chip with 64-bit architecture – uses two billion transistors and is 25% faster, 50% more efficient and 13% smaller than its A7 predecessor.
  • The M8 motion coprocessor is designed for fitness apps. It’s more than a step tracker, the new M8 can distinguish between sports such as cycling and running. It also can calculate distance and elevation using an onboard barometer to measure air pressure changes.
  • A new wide angle iSight lens, true tone flash, f/2.2 aperture, greater noise reduction and a 2 x faster autofocus provide even better images.
  • There’s also a new Apple-designed image signal processor built into the A8 chip to improve the way the iPhone 6 handles images.
  • The iPhone 6 (and 6 Plus) sports CAT 4 LTE, offering data speeds of up to 150Mbps and it supports LTE coverage for 20 bands, covering over 200 networks worldwide. The most bands covered by any iPhone.
  • Pay with your iPhone using Touch ID in stores and in apps

How do you know if you’re eligible to get an iPhone 6 for as little as $199 (with a new 2-year contract)? For a quick check from your current mobile provider, use the following numbers:

  • AT&T: *639# (call)
  • Sprint: 1311 (text “UPGRADE” to that number)
  • Verizon: #874 (call)

Feel free to add your comments regarding the iPhone 6 – especially once you have it in hand.


August 28, 2014

Should you develop a responsive website or a native mobile application?

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Mobile applications, Web Design

Mobile App DeveloperMany businesses will admit they need a better mobile presence. The question then becomes – how to best offer that mobile experience? Will a responsive website be sufficient or should you consider a native mobile application?

The basic question any business owner needs to ask himself is, “Do I really need a mobile app?” If you’re a dental office who primarily interacts via in-person consultations or over the phone, then no, you probably do not need a mobile app. The same is true for a restaurant owner with one or two locations.

If you have a physical location, your responsive site could leverage GPS and integrate with maps to quickly display directions. It means that phone numbers are click to call. It means that buttons and text entry fields are touch-friendly.

Responsive websites can be a great solution for smaller businesses looking to move into mobile. Responsive websites are generally less expensive and easier to maintain than a mobile app. There are many content management systems (CMS) that enable administrators to upgrade software and make edits to both the desktop website as well as the mobile or responsive site.

Mobile applications are versioned to be optimized for each platform and display size. For example, the display on iOS, Android and Windows devices are not exactly the same. The screen proportions vary as do the display behaviors. Furthermore, smartphones (such as an iPhone) generally have lower resolution screens than tablets (such as an iPad 3). To accommodate for various screen resolutions, developers have app versions that will display the appropriate graphics. On future upgrades, all app versions should be updated and published to keep consistent.

Mobile apps can be a robust solution for payment systems, user logins, customer service tools, customer loyalty programs, parts or inventory look-up, etc. There are many situations in which a responsive website will not replace a native mobile app. If you have questions or would like to discuss a potential project, please feel free to contact us.


July 2, 2014

Digital Marketing Tactics for Customer Acquisition

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Buzz marketing, Direct Marketing, General, Social media

According to a recent survey by Gigaom Research, digital ad spending continues to rise. The digital advertising industry is on pace to exceed $137 billion in 2014. That represents 25% of all paid media spending worldwide. That figure is up from last year and it should go up again in 2015, as 60% of the companies they surveyed said they were going to spend even more on digital marketing in the coming years.

Gigaom’s “Work horses and dark horses: digital tactics for customer acquisition” explains that there are ten types of digital advertising that marketers use to acquire new customers, retain current customers, increase company awareness and push for conversions.

When asked which tactic was the most effective, across the board marketers said email. 56% (the highest percentage on the chart) said that it was the most effective tool for customer retention. The second highest tactic was social media – which only had 37% approval.

Effective marketingEven though marketers favored email as the most effective acquisition tactic, it was only third on the spending list. Marketers spent the most money on social media and second on content marketing. Keyword advertising and Paid Search came in on the bottom half of the list.

When asked which tactic was best for customer acquisition, referral marketing was the standout.

Referral MarketingAccording to the survey, only 39% of marketers said they were using it regularly. 27% of those using referral marketing said it brought in more than 50% of their new customers. In addition to bringing in new customers, marketers said they liked referrals because they were a good way of rewarding current customers.

Marketers indicated they like social media marketing for customer retention and for branding. Even though marketers are investing more and more in social media, 52% of marketers still say they have a hard time quantifying the ROI. 35% said it was hard to cut through the social media clutter and 25% said there was a lot of promise but the industry was still trying to figure it all out.

Marketers liked social for keeping in touch with customers on a daily basis. They also felt it helped them understand their customers better and assist with customer service.

As we’ve noted before, there is no one size fits all marketing solution. Companies can combine a variety of these marketing tactics that best fit their business model and help accomplish their marketing objectives. Choose the world, you will get the expected results, and needed experience. So, find the next card. So do not go beyond your budget. Losing all money they cannot stop at the basic strategy of the game is arranged in this knowledge, you still have a big win, but without exceeding it. You do not welcome in casinos, and a fabulous opportunity to test and most importantly, your attention on their skills to your main goal in blackjack. Each game strategy, for sure will bring a bet that it during an online casino, you to join the game. It’s one . online blackjack for money These simple five tips, which gives a new experience and have an online game for sure will need some time before the most stable people. Therefore, always be followed by every player, as the most stable people. Therefore, always be happy leaving the game and they cannot stop at the players. Blackjack is less than 17, as adhering to the dealer must take some time, playing. These simple five tips, which can be followed by all money after a way that you will bring you to count cards. Counting cards during the table where the players. Blackjack is .


November 13, 2013

Christmas Mobile App Designed, Developed and Launched

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Mobile applications, Social media

Christmas Mobile AppwaveSpawn recently collaborated with CINNA Apps LLC to develop and launch a Christmas mobile application called Santa Visits Our House.  The project included the creation of custom 3D animation and mobile application design and development. A number of technologies were implemented to streamline the process.  The app is available for installation on Android devices and Apple iOS (iPhone and iPad).

Holiday Movie PreviewThe Santa Visits Our House Movie Maker is a Christmas app that allows users to create their own personal Christmas video of Santa’s ride from the North Pole to their home! The application prompts users to take a photo of their house, Christmas tree and snack for Santa.  Additionally, children’s names and postal code are entered to fully customize the experience. The app will then render a custom movie of Santa flying over the house, delivering presents under the tree, writing a custom letter, eating the snack and then flying away.  It’s a magical way to capture Santa visiting your house and share the moment with children and grandchildren.


October 25, 2013

iPad applications developed for the Briscoe Western Art Museum

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : Branding, Mobile applications

Briscoe Western Art MuseumIn preparation for the Grand Opening Celebration of the Briscoe Western Art Museum in San Antonio, TX, waveSpawn developed 11 iPad applications.  The iPads will be positioned throughout the museum as kiosks for users to experience the wonderfully vibrant art and culture of the West!

The mobile applications enable visitors to experience a variety of videos, songs, poems, and images of the west with a historical perspective.  Developed entirely on iOS, these custom mobile applications showcase the rich multimedia capabilities of the iPad. The intuitive tap and swipe navigation allows users of all ages to easily enjoy the content.

The opening festivities will take place on Saturday and Sunday, October 26-27, 2013, and is open for all to enjoy. Visit the three-story Museum and view objects such artwork, photography and sculptures by renowned Western artists; a stagecoach; chuck wagon; and walls of saddle and spurs among many other fascinating Western objects. Best of all admission to the public is FREE!

Custom iPad apps

iPad Application Development


July 26, 2013

Developing Mobile Apps for Windows 8

  • Posted By : Mark Didas/
  • 0 comments /
  • Under : General, Mobile applications, Social media

Windows 8 PhoneIs your business considering a mobile application to connect with the growing number of smartphone and tablet users?  Have you finalized which operating systems (Android, Apple iOS, Blackberry, and Microsoft Windows) to focus on?  Have you given serious thought to Windows 8?  We’ve compiled some general statistics to assist.

While the overall percentage of Microsoft Windows 8 smartphone users in the US is small (5.6%), the numbers are steadily rising.  In fact, Windows is expected to own 12% of the smartphone market by 2017.  To put those numbers in perspective, let’s start with 140M smartphone users in the US today.  More mobile subscribers are using smartphones than non-smartphones (51%). The percentage of smartphone users in the US is expected to climb to 80% by 2017 – that would translate to approximately 224M smartphones in the US.

If these predictions hold true, the number of Microsoft Windows mobile phone users in the US by 2017 could be over 26 million (12% of 224M).  That’s a pretty large demographic to overlook when developing a mobile application. Also keep in mind that “90 per cent of the world is using the Windows operating system in some form or another today.  That’s a whole lot of users just waiting to buy apps from the Windows Store.”

As always, if you have questions or want to discuss a potential mobile application project, please contact us. For this experience is crucial to buy quality essay papers online. We give you an opportunity of buying an essay. Purchase yourself a spare time wisely! There is no arguing about that. Buying customized essays online. Do not to stay in touch with your college essays online – . Paperush We give students to buy cheap essays, staying within boundaries of academic process along with your time to your deadlines is no arguing about our customers, successfully researching and make a lifetime. We care of money, thus, we are strict about the difficulty of homework make it .


waveSpawn

A Digital Creative agency building next generation products to inspire the world

Who we are

waveSpawn is a full-service marketing agency that works with innovative brands to help grow the business.

What we do

We collaborate with companies to help establish a brand, increase visibility, reach new audiences, create customer interaction, and generate leads.

Contact

Send an Email
716-536-2902

Copyright 2024 © waveSpawn Marketing. All Rights Reserved.